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Content strategy, digital marketing, and branding executive experienced in creating relevant, customer-centric, data-driven omni-channel branded content, marketing promotions, and brand positioning that engages audiences and keeps them coming back for more.

CONTENT STRATEGY

  • Omni-Channel Content Planning

  • Content Cadence & Frequency

  • Content Matrixes

  • Content Audits

  • Social Media Calendars

  • Marketing Communications Calendars

  • Creative Asset Development

  • Optimization Plans

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DIGITAL STRATEGY

  • Marketing Promotions & Campaigns

  • Email Strategy & Deployment

  • Public Relations

  • Social Media & Influencers

  • Product Launches

  • Display, SEM & Social Paid Media 

  • Blogs, Videos, Infographics​

  • KPI Reporting & Insights

BRAND POSITIONING

  • Brand Name & Tagline

  • Brand Mission, Goals & Pillars

  • Consumer Personas 

  • Customer Journeys

  • Brand Personality

  • Brand Tone of Voice

  • Brand Style Guidelines

  • Audience Development

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