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RESUME

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Summary

CONTENT STRATEGY, DIGITAL MARKETING & BRANDING EXECUTIVE experienced in all phases of content strategy, digital strategy, social media strategy, SEO, brand positioning, style guidelines, and creative development of marketing and promotional content, user experience, video, infographics, branded and editorial content for websites, e-commerce, apps, social media, advertising, email, mobile, retail, outdoor, and print.

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Lifestyle categories: CPG, fashion, beauty, personal care, travel, home, garden, food, spirits, health, fitness, pets, family, baby, arts, culture, automotive, telecommunications, green living, sustainability

 

Digital strategy: Develop paid, owned, and earned channel strategies; define consumer personas, customer journeys, user experience, content plans, communications cadence, publishing frequency

 

Branding: Define brand identity and brand positioning, name, tagline, mission, pillars, personality, tone of voice, and relevant omni-channel content that communicates the brand essence

 

Consumer-driven content strategy & creative asset development: Strategize, audit, and develop highly relevant content and brand extensions across omni-channel consumer touch points

 

Audience development: Build and monetize audiences across omni-channel platforms including website traffic, email, social media, blogs, apps, affiliates, influencers

 

Team leadership & project management: Manage schedules, promotions and content calendars, staff, budgets, copy, graphic design, videography, photography, production, community management, partnerships

Experience

Razorfish, New York, NY; 2018-present

Content Strategy Director

Lead Razorfish NA content strategy craft. Lead content strategy for client Samsung; projects include B2C and B2B eCommerce marketing and CRM for Samsung SEA and the launch and ongoing content creation for Explore global content hub.

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Content Marketing Consultant, New York, NY; 2016-2018

Interim Vice President Marketing

Consult with brands and agencies on content marketing, content strategy, digital strategy, social media, e-commerce, omni-channel brand communications, copywriting, and creative asset development, as well as perform marketing, creative, and digital capability assessments. Clients include PublicisSapient (client Samsung), Fluid (clients Bowlero Corp, J&J Rogaine, United Wholesale Mortgage), Digital Prophets Network (clients Vineyard Vines, Sally Beauty), Born Group (clients Mathis Brothers Furniture, AllData), NoLie (client MD Complete), CIE Tours, Alterna Haircare.

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SALLY BEAUTY, Denton, TX; 2016-2017

Interim Vice President Marketing

Contract position leading digital brand media, content strategy, content marketing, social media, editorial, PR, influencer and event marketing for leading omni-channel beauty retailer selling affordably priced professional quality hair color, hair care, styling tools, nail polish and cosmetics

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GOZENGO, New York, New York; 2014-2016

Brand Communications & Content Director

Lead brand positioning, marketing, PR, and content strategy for launch of B2C travel e-commerce platform; develop brand strategy, style guides, personas; plan and supervise execution of promotions, advertising, email, social media, website content, blogs, sweepstakes, influencers, affiliates, perks programs, SEM, SEO; manage PR agency

 

 

RODALE INC., New York, New York; 2013-2014

E-Commerce Content Director

Lead brand positioning strategy, personas, content strategy, style guides, and creative assets for launch of Rodale’s e-commerce platform offering responsibly sourced beauty, personal care, health, fitness, fashion, food, home, garden, pet, and baby products; supervise social media, PR, and content development for website, products, marketing, promotions, sweepstakes, advertising, email, video, blogs, slideshows, articles, tips

 

 

BLAST RADIUS (WPP), New York, New York; 2010-2012

Strategy Director

Develop omni-channel digital strategy, content strategy, social media strategy, RFPs, creative briefs for clients Levi’s, Dockers, Bacardi, Tommy Hilfiger, Land Rover, Kraft Crystal Light, P&G Hugo Boss Fragrances, L’Oreal Armani Fragrances, Movies on Demand, Cox Communications, Sports Authority, Lululemon, Gas-X, Huggies

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CREATIVE CONTENT CONSULTANT, Rockville Centre, New York; 2005-2010

Content Strategist, Editor in Chief, Creative Director & Branding Consultant

Content strategy and development, branding, style guides for websites, marketing, e-commerce, digital media, magazines

Partial Client List:

  • STUDIO ONE NETWORKS: Managing Editor Lowe’s HomeSweetSolutions.com; Tide Style&LifeSimplified.com

  • IDEA COUTURE: Content Strategist Chatelaine.com site relaunch; Content Development Aviva Canada’s Aviva Community Fund site launch; Content Strategy & Development AARPhealthcare.com site relaunch

  • MEREDITH XCELERATED MARKETING: Content Strategist General Mills EatBetterAmerica.com; Content Strategist Proctor & Gamble HomeMadeSimple.com, Home Care sites (Cascade, Febreze, Swiffer, Mr Clean, Dawn)

  • LIFETIME BRANDS: Content Development LifetimeSterling.com site launch; Brand Style Guidelines Mikasa, Pfaltzgraff, Farberware, and Design for Living tableware brands

  • TEMPUR-PEDIC: Content Development Tempur-Pedic.com site relaunch

  • FOOTPRINT MEDIA: Editor in Chief Canvas magazine/website on sustainable living, custom content

  • TRIAD RETAIL MEDIA: VP Strategic Development Walmart.com and SamsClub.com digital media programs for CPG brands; content strategy, licensing for Vitamin & Supplement, Food & Recipes, Health & Wellness hubs; seasonal digital campaigns, content, branded microsites

  • TIME INC. CONTENT SOLUTIONS: Content Strategist Unilever’s HomeBasics.com

  • SPIEGEL BRANDS, INC.: Creative Director Newport News apparel brand

  • KITCHEN+BATH PORTFOLIO: Editor in Chief luxury shelter magazine/website

  • HEARST CUSTOM PUBLISHING: Editor Georgia-Pacific AllYourRooms.com and E-news

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1-800-FLOWERS.COM, Westbury, New York; 2003-2005

Vice President, Creative Director

Direct in-house Creative Services team producing all digital, print, marketing, advertising, outdoor, retail, content marketing including product and promotional copy, photography, videos, blogs; responsible for omni-channel brand redesign

 

HEARST MAGAZINES, New York, New York; 1997-2003

Editor in Chief, Country Living Gardener magazine

Lead editorial, graphic design, production, photography, brand extensions for bimonthly garden lifestyle publication

 

HEARST MAGAZINES, New York, New York; 1998-2000

Editor in Chief, Rebecca’s Garden magazine

Lead editorial, graphic design, production, photography, video, brand extensions for bimonthly garden lifestyle publication

 

HEARST MAGAZINES, New York, New York; 1993-1997

Editorial Director, Country Living Special Interest Publications

Lead editorial, graphic design, production, photography for Country Living Gardener, Country Living Dream Homes, Country Living Restoration, Country Living Travels, Country Living Cooking, Country Living Holidays magazines

 

HEARST MAGAZINES, New York, New York; 1989-1993

Home Editor, Countryside magazine

Edit home, garden, food, and new product related content for bimonthly women’s lifestyle magazine

 

FREELANCE WRITER/EDITOR, New York, New York; 1988-1989

Editor and Copywriter

  • Business Week: Holiday Giving magazine; McGraw-Hill, 1989

  • Smallwood and Stewart, Book Packagers, 1988-1989

  • The New York Times: Today’s Home special magazine section, 1988

             

TRIANGLE COMMUNICATIONS, INC., New York, New York; 1988

Associate Editor, Good Food magazine

Edited and wrote copy for bimonthly food magazine

 

HEARST MAGAZINES, New York, New York; 1987-1988

Reader Service Editor/Assistant to Features Director, House Beautiful magazine

Edited and wrote copy for monthly home decorating magazine, handled reader inquiries and interior designer contributors

 

HEARST MAGAZINES, New York, New York; 1986-1987

Assistant to Managing Editor, Redbook magazine

Managed billing, schedules for monthly women’s service magazine

 

HARPER & ROW, PUBLISHERS, INC., New York, New York; 1985-1986

Assistant to Managing Editor, Adult Trade Book Division

Assisted in managing schedules, authors, billing, ISBN numbers

 

TRAVEL-HOLIDAY MAGAZINE, Floral Park, New York; 1985

Intern

Compiled and fact checked annual cruise guide special section for monthly consumer travel magazine

 

SALMAGUNDI MAGAZINE, Saratoga Springs, New York; 1985

Intern

Edited stories and interviewed authors for bimonthly literary magazine

Education

Skidmore College

Saratoga Springs, New York

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Richmond College

London, England

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Books

Country Living Picnics and Porch Suppers

William Morrow, 1998

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Cooking for Country Weekends

Sterling, 2003

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